There's a show on the CBC that I love called The Age of Persuasion. Terry O'Reilly is the host and writer (and he also has a new show, Under the Influence, and also very good). Its a show about advertising; its history and quirks and dare I say, ethics. One thing that O'Reilly often says is that good advertising is a reciprocal relationship between the advertiser and the viewer. That is to say, there is, (ideally) an unspoken contract that says that good advertising, in exchange for your attention, should entertain you. I agree. Which is why I hate those stupid "We buy your used gold!" adds. Oh, right, let me clean out the couch and find all my broken and unwanted gold! Sheesh. Luckily, there are a few good adds. If all advertising was like this commercial, I would watch adds all day.
Lurpak is a Danish company, and obviously, they make butter. I especially love the bit where the toss the corn cobs and they make that nice 'poonk' sound in the pot. And the part near the end where they chop their way through a purple cabbage. Such a great add.
that was beautiful. we don't watch t.v. at all (and haven't in 10 years barring the odd time we're at someone's home or in a hotel) and find the wee times a bit refreshing.
one note: the singular is "ad" and the plural is "ads". or it used to be. :)
Posted by: Marcia Van Drunen | 01/30/2012 at 10:48 PM
I wasn't surprised to see the band aid. lol. the way they were aggressively attacking the vegetables. it is a cool ad for sure and refreshingly, I didn't feel duuuuumb after watching it.
Posted by: Denise | 01/30/2012 at 10:53 PM
Andrea - took a look last night and the quilt seeker had removed her post. Did notice someone out of Stoney Creek advertising keepsake quilts starting $12 per square. Will let you know if I see it again if you are interested. Will keep working on building up the nerve to "destroy" my favourites out of Alison's wardrobe. Take care. Jen
Posted by: Jen (Schoenmaker) Horlings | 01/31/2012 at 06:28 PM